What is RSS?

What is RSS? Did you know at least 75 million consumers and business personnel in the USA and UK use RSS on a regular basis? It is growing every day.

However, only 17%-32% of RSS users actually know they’re using RSS! That means that roughly 50 million regular RSS users would say, “Huh?” if asked “what does RSS mean?”

Check out this video which will give you the “skinny” on RSS anyone can understand …

What does the acronym RSS stand for?

RSS (sometimes called RSS Feeds, XML, Atom Feeds or Channels) stands for “Really Simple Syndication” or “Rich Site Summary”. The easiest way to grab the concept on how RSS works is to consider what happens when you subscribe to either a magazine or newspaper. If you subscribe to a magazine or newspaper either online or via your local newsagents, you don’t need to physically go and collect your copy each week – they will deliver it to your door.

In the same way when you subscribe to a blog or a website, you’ll receive automatic updates so you don’t have to remember to visit the site or spend time going back to the site to check whether they have published any new content. This means you can easily stay informed about what is going on online by retrieving the latest content from the sites you are most interested in.

How do you sign up to a website or blog via RSS?

You may recognize the icon below from sites you’ve visited and probably wondered what on earth it was. This icon indicate that the site owner, like Affiliated orthodontics, is offering you the option of receiving their syndicated content in a format that can be read using what is called an RSS reader also known as an aggregator, that displays RSS or syndicated feed content from web sites you are subscribed to.

This is the RSS icon that most people recognize:

RSS Feed Icon

If you want to be able to read syndicated content from websites or blogs, you’ll need a RSS reader or aggregator which will allow you to read the syndicated content from the sites that you have subscribed to.

Here are a few Feed Reader icons that you may recognise:

RSS Reader IconThe Google reader is free and easy to use. There are also paid services, but we suggest you start out with the Google reader first. It works great!

Whichever RSS Feed Reader you use, it will automatically notify you when we post a new blog post of interest to you. To read the content of the RSS feed, all you have to do is click the link – which is usually limited to the headline and a brief description of the newly published blog post. It will take you to a new page on the site where you can read the full story.

Understanding what RSS is all about will help you understand why RSS is so important when gathering information of interest online on individual topics of interest.

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